We are now in the age of Orwellian surveillance and censorship.

You have probably noticed that almost every single tweet from the President of The United States in the past six weeks has gotten a little notice under it from Twitter claiming that the claim has been disputed. This is part of Twitter’s relatively new fact-checking initiative. Facebook has its own program for this as well.

Social media is spiraling out of control and desperately needs to be reeled back in, but how much of this is the user’s responsibility vs the platforms? Should platforms and their third-party partners be policing the content being shared or should users be more accountable?

Why platforms are censoring content


We experienced a data collection disaster with Facebook — can we avoid making the same mistake with TikTok?

TikTok has quickly become a favorite among Americans of every generation, from Gen Z’ers to Boomers since joining the U.S. digital marketplace in 2018. Since then, it has grown into one of the most popular mobile apps, with roughly 80 million monthly active users in the United States, surpassing Facebook, YouTube, and Instagram to become the world’s most downloaded iOS app.

Unlike the other social platforms, which are U.S.-based, TikTok is owned by a Beijing-based internet technology company called ByteDance.

Why is this important?

In short, TikTok has recently come under fire for its data collection strategy. The app purportedly…


TikTok has quickly become a favorite among Americans of every generation, from Gen Z’ers to Boomers since joining the U.S. digital marketplace in 2018. Since then, it has grown into one of the most popular mobile apps, with roughly 80 million monthly active users in the United States, surpassing Facebook, YouTube, and Instagram to become the world’s most downloaded iOS app.

Unlike the other social platforms, which are U.S.-based, TikTok is owned by a Beijing-based internet technology company called ByteDance. Why is this important? In short, TikTok has recently come under fire for its data collection strategy. The app purportedly…


The Future Tools of Social Media is a series by Prescient Digital that provides insight into emerging online trends shaping the future of the music business. Read the first part of our series here.

The Future of the Feed: Facebook Groups

In the early years of Facebook’s launch, it was a place for college students to connect with other students. Next, it moved beyond requiring a college email address for account registration to letting anyone from your mom to your Aunt Shirley have an account. Then entered businesses and brands.

According to Hootsuite’s 2018 Global Barometer Report, 98% of the businesses marketing to consumers use Facebook. The…


Stand out from the rest and find an untapped market: the porn industry

Being an aspiring musician is difficult. You have a million things to do, from writing songs to spending time in the studio to working side jobs while you pursue your musical career. But one of the most important things you have to do is market yourself to music labels and fans — and most likely on a tight budget.

With digital marketing, you can reach a large audience in a quick and cost-effective manner. You could go the traditional route and advertise on social media sites, like…

Ali Samadpour

Founder of Prescient Digital. Co-founder of Modular Merch. Working at the intersection of marketing, merchandising and music.

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